Heylix

Selected work

Numbers we’re happy to be judged on.

Every one of these started with a client who had already tried an agency. The full breakdowns include what didn’t work. Filter by the service that did the heavy lifting.

Apex Realty · Real estate

Real estate

Apex Realty

Challenge. Apex ranked for its brand name and almost nothing else. New launches relied entirely on broker referrals, and a 2019 website that Google could barely crawl was quietly capping every campaign above it.

Approach. We rebuilt the site for speed and crawlability, mapped content to the exact searches buyers run before a site visit, and built location pages for each project — then earned links from local property media instead of buying them.

Organic traffic
3.4×

Organic traffic

Priority terms on page one
9

Priority terms on page one

Enquiries from search
+112%

Enquiries from search

Search engine optimisationContent marketingWeb development
They killed a channel we'd funded for two years. That conversation cost them money and won them our trust.
Rohit Menon Founder, Apex Realty
Northline Clinics · Healthcare

Healthcare

Northline Clinics

Challenge. Ad spend was climbing every month while booked consultations stayed flat. Leads landed on a slow generic homepage, and nobody could tell which clinic or campaign a booking came from.

Approach. We restructured the account around each clinic and service line, built fast dedicated landing pages, fixed conversion tracking end to end, and shifted budget weekly toward the campaigns actually producing consults.

Cost per consult
−61%

Cost per consult

From ₹544 per booking
₹212

From ₹544 per booking

Booked consultations
2.3×

Booked consultations

Paid search & socialWeb development
The monthly report is four pages and I understand all four. Our last agency sent forty and I understood none.
Dr. Sana Iqbal Director, Northline Clinics
Saffron & Salt · Hospitality

Hospitality

Saffron & Salt

Challenge. Aggregators were taking 22% of every cover and owned the customer relationship. The group had a big social following that never translated into a single direct booking.

Approach. We turned the feed into a booking channel — reels and stories built around the rooms and the food, a frictionless direct-booking flow, and a light brand refresh so the online presence matched the dining room.

Direct bookings
2.8×

Direct bookings

Aggregator dependence
−22%

Aggregator dependence

Repeat covers
+41%

Repeat covers

Social media marketingBrand designWeb development
We came for social and stayed for the brand work. Three years on, they still pick up the phone on a Sunday.
Vikram Kulkarni Partner, Saffron & Salt
Kadamba Learning · Education

Education

Kadamba Learning

Challenge. Kadamba was spread thin across five paid channels, none tracked properly, with a blended cost per enrolment of ₹3,400 and no idea which channel actually worked.

Approach. We instrumented the funnel, ran a disciplined test to find the two channels carrying the results, and recommended cutting the other three — then reinvested that budget into content that lowered paid dependence over time.

Cost per enrolment
₹1,180

Cost per enrolment

Acquisition cost
−65%

Acquisition cost

Channels cut, results up
3

Channels cut, results up

Paid search & socialContent marketing
Same two people from the pitch are still on our calls a year later. That alone put them ahead of the last three.
Anita Nair CMO, Kadamba Learning

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